THE HEARTLINE SONGSMITH
Character imagery and storytelling guide
Character Overview
The Heartline Songsmith is a superhero-styled character who personifies the brand's unique value proposition: the ability to hear what people truly mean and transform it into music. His superhero styling elevates custom songwriting from a service to an experience, making it feel special, memorable, and worth celebrating.
Character Poses
The Listener
Hand cupped to ear, hearing the emotional frequency. Emphasizes the "hearing what you mean" superpower.
songsmith-listening.png
Usage: Hero sections, value proposition, "we hear you" messaging
At the Mixer
Working the audio board with heartline waveforms behind. Shows the craft and technical expertise.
songsmith-mixer.png
Usage: Process explanations, "how it works," expertise demonstration
The Thinker
Contemplative pose, processing the story. Finding the song within the story.
songsmith-thought.png
Usage: About page, process steps, "we understand" messaging
The Performer
Energetic performance with guitar. Delivering the finished product with passion.
songsmith-guitar-2.png
Usage: Results sections, testimonials, "get your song" CTAs
The Rejector
Dramatic gesture pushing away generic gifts. Emphasizes the problem being solved.
songsmith-bad-gifts-2.png
Usage: Problem statement, pain points, "tired of the same old thing"
Visual Motifs
Treble Clef Symbol
Yellow treble clef on chest - the hero emblem representing music as the superpower
Heartline Waveforms
Red/yellow/orange waveforms representing emotional frequency - the ability to "hear" emotion
Radial Burst Backgrounds
Red/yellow/blue radiating lines for energy and impact - classic comic book action
Halftone Textures
Comic book printing dots for authenticity - adds texture without overwhelming
Character Narrative
Origin Story
- • Quiet kid with gift to hear what people mean
- • Sound lab accident amplified his ability
- • Created the mask to focus his power
- • Now uses gift to craft custom songs
Superpowers
- 1. Hearing Emotional Frequency - Can detect what people truly want to say
- 2. Finding the Hidden Song - Discovers the melody in every story
- 3. Extreme Clarity - Mask helps him focus on the heartline of meaning
Mission
"Transform personal stories into lasting musical heirlooms that capture what words alone cannot express."
Usage Guidelines
✅ Do's
- • Use character to personify the service
- • Match image context to surrounding copy
- • Maintain superhero/comic book aesthetic
- • Show different emotions and actions
- • Use heartline waveforms as visual motif
- • Include descriptive alt text
❌ Don'ts
- • Don't use character in admin interfaces
- • Don't mix with non-comic imagery styles
- • Don't use without proper context
- • Don't crop out important visual elements
- • Don't use low-resolution versions
- • Don't modify the character design
Code Examples
Standard Usage
<%= image_tag 'songsmith/songsmith-listening.png',
alt: 'The Songsmith listening intently with hand cupped to ear',
class: 'w-full rounded-lg shadow-lg' %>
Hero Section
<div class="grid gap-6 md:grid-cols-2">
<div>
<h1 class="comic-title text-5xl">YOUR STORY HAS A SONG</h1>
<p class="font-headline text-xl">We help you hear it.</p>
</div>
<div>
<%= image_tag 'songsmith/songsmith-listening.png',
alt: 'The Songsmith',
class: 'w-full rounded-lg shadow-lg' %>
</div>
</div>
Complete Character Guide
For the full character documentation including all poses, narrative details, and technical specifications, see the complete Character Guide.
View Character Guide