← BACK

HEARTLINE SONGSMITH

THE HEARTLINE SONGSMITH

Character imagery and storytelling guide

Character Overview

The Heartline Songsmith is a superhero-styled character who personifies the brand's unique value proposition: the ability to hear what people truly mean and transform it into music. His superhero styling elevates custom songwriting from a service to an experience, making it feel special, memorable, and worth celebrating.

Character Poses

The Songsmith listening intently with hand cupped to ear

The Listener

Hand cupped to ear, hearing the emotional frequency. Emphasizes the "hearing what you mean" superpower.

songsmith-listening.png

Usage: Hero sections, value proposition, "we hear you" messaging

The Songsmith working at an audio mixer with heartline waveforms

At the Mixer

Working the audio board with heartline waveforms behind. Shows the craft and technical expertise.

songsmith-mixer.png

Usage: Process explanations, "how it works," expertise demonstration

The Songsmith in contemplative pose, thinking

The Thinker

Contemplative pose, processing the story. Finding the song within the story.

songsmith-thought.png

Usage: About page, process steps, "we understand" messaging

The Songsmith performing energetically with guitar

The Performer

Energetic performance with guitar. Delivering the finished product with passion.

songsmith-guitar-2.png

Usage: Results sections, testimonials, "get your song" CTAs

The Songsmith dramatically rejecting generic gifts

The Rejector

Dramatic gesture pushing away generic gifts. Emphasizes the problem being solved.

songsmith-bad-gifts-2.png

Usage: Problem statement, pain points, "tired of the same old thing"

Visual Motifs

music_note

Treble Clef Symbol

Yellow treble clef on chest - the hero emblem representing music as the superpower

graphic_eq

Heartline Waveforms

Red/yellow/orange waveforms representing emotional frequency - the ability to "hear" emotion

auto_awesome

Radial Burst Backgrounds

Red/yellow/blue radiating lines for energy and impact - classic comic book action

grid_on

Halftone Textures

Comic book printing dots for authenticity - adds texture without overwhelming

Character Narrative

Origin Story

  • • Quiet kid with gift to hear what people mean
  • • Sound lab accident amplified his ability
  • • Created the mask to focus his power
  • • Now uses gift to craft custom songs

Superpowers

  1. 1. Hearing Emotional Frequency - Can detect what people truly want to say
  2. 2. Finding the Hidden Song - Discovers the melody in every story
  3. 3. Extreme Clarity - Mask helps him focus on the heartline of meaning

Mission

"Transform personal stories into lasting musical heirlooms that capture what words alone cannot express."

Usage Guidelines

✅ Do's

  • • Use character to personify the service
  • • Match image context to surrounding copy
  • • Maintain superhero/comic book aesthetic
  • • Show different emotions and actions
  • • Use heartline waveforms as visual motif
  • • Include descriptive alt text

❌ Don'ts

  • • Don't use character in admin interfaces
  • • Don't mix with non-comic imagery styles
  • • Don't use without proper context
  • • Don't crop out important visual elements
  • • Don't use low-resolution versions
  • • Don't modify the character design

Code Examples

Standard Usage

<%= image_tag 'songsmith/songsmith-listening.png', 
    alt: 'The Songsmith listening intently with hand cupped to ear',
    class: 'w-full rounded-lg shadow-lg' %>

Hero Section

<div class="grid gap-6 md:grid-cols-2">
  <div>
    <h1 class="comic-title text-5xl">YOUR STORY HAS A SONG</h1>
    <p class="font-headline text-xl">We help you hear it.</p>
  </div>
  <div>
    <%= image_tag 'songsmith/songsmith-listening.png',
        alt: 'The Songsmith',
        class: 'w-full rounded-lg shadow-lg' %>
  </div>
</div>

Complete Character Guide

For the full character documentation including all poses, narrative details, and technical specifications, see the complete Character Guide.

View Character Guide